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Effective date: December 22, 2025

At Tears of the Left LLC, we value your privacy and are committed to protecting your personal information. This SMS Privacy Policy explains how we collect, use, store, and protect data associated with our SMS messaging program. By opting in to receive SMS communications, you consent to the practices described below. Please note that consent to receive SMS messages is not a condition of purchase.

1. Information We Collect

When you subscribe to receive SMS notifications, we collect:

  • Your mobile phone number.

  • Order-related information (e.g., order status, fulfillment updates).

  • Shopping behavior and website activity, including carts, browsing, and checkout activity.

  • Age-verification information to confirm you are 21 years of age or older, as required for alcohol-related messaging.

  • Device data such as IP address, cookie identifiers, and session activity when applicable.

This information allows us to send relevant messages, including abandoned cart reminders, order updates, promotional content, and product-related notifications.

2. Use of Your Information

We use your mobile phone number and data specified in Section 1 above to send you:

  • Order and transactional SMS messages (e.g., confirmations, delivery updates).

  • Abandoned checkout reminders.

  • Promotional and marketing text messages about Tears of the Left products, including limited releases and alcohol-related offers.

  • Requests for product reviews and customer feedback.

  • Age-restricted alcohol-related communications. 

We send the above-mentioned messages only to subscribers who have confirmed they are 21 years old or older. We do not use SMS data to target individuals under 21, nor do we knowingly collect SMS opt-in information from anyone under 21.

Our lawful basis for processing SMS-related personal data includes your consent, performance of a contract, and compliance with legal obligations.

3. Cookies & Tracking Technologies (Required for Abandoned Cart SMS)

Tears of the Left’s website uses cookies and similar tracking technologies to keep track of:

  • Items placed into your shopping cart

  • When you begin checkout

  • When a cart is abandoned without completing a purchase

This information is used to determine when to send cart reminder messages via SMS. The cookies are only used to trigger SMS events, not to profile non-SMS users.

On our website, you may also be requested to accept or reject our use of certain non-essential cookies. For more information on our use of cookies, please refer to our Cookie Policy. 

4. Alcohol Compliance & Age Verification

Because Tears of the Left LLC sells alcoholic products, we comply with U.S. federal and state alcohol-marketing regulations.

By opting in to SMS communications, you acknowledge and agree that:

  • You are 21 years of age or older.

  • Age may be verified through information you provide during checkout or subscription.

  • SMS alcohol-related promotions are sent only to subscribers who have confirmed they are 21+.

  • You may not forward SMS marketing content containing alcohol promotions to anyone under the age of 21.

We may suspend or terminate SMS messaging to any subscriber if age cannot be verified or if prohibited by state law.

5. Third-Party Data Sharing

We do not sell, rent, transfer, or share SMS opt-in data for any purpose unrelated to the SMS program, unless you provide us with your consent to do so.

To ensure the delivery of our SMS communications, we may share data with trusted service providers who assist in delivering SMS messages. These providers:

  • Must comply with the applicable SMS regulations;

  • Are contractually bound to protect your data; and

  • Are prohibited from using your data for their own marketing or unrelated purposes.

We use Klaviyo, a marketing automation service provider, to assist us in delivering SMS messages to you. As a result, Klaviyo may have access to the information you provide to us, solely for the purpose of facilitating the delivery of these SMS messages. 

Important: If our Privacy Policy references data sharing or selling to non-affiliated third parties, this does NOT include SMS opt-in data.

6. Location Tracking & Location-Based Data

If your device or browser provides location data, and if applicable:

  • We may collect general or approximate location to comply with alcohol shipping restrictions (e.g., confirming whether shipment is permitted in your state).

  • We do not use SMS location data for advertising unrelated to Tears of the Left or for third-party marketing.

If you do not want location data collected, you may disable location permissions in your device or browser settings.

7. Your Rights (GDPR, CCPA, and U.S. Privacy Laws)

Depending on your location, you may have the following rights:

Right to Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request corrections to inaccurate or incomplete personal information.

Right to Erasure

Request deletion of your personal data where legally permissible.

Right to Withdraw Consent

You may withdraw consent to SMS marketing at any time by replying STOP to any SMS message.
Transactional messages related to orders may still be sent when appropriate.

Right to Data Portability

Request a structured, machine-readable copy of your data.

If you would like to exercise any of your legitimate rights, please contact us at support@tearsoftheleft.com  and explain in detail your request. In order to verify the legitimacy of your request, we may ask you to provide us with an identifying piece of information, so that we can identify you in our system. We will answer your request within a reasonable time frame but no later than 30 days.

Complaints

If you would like to launch a complaint about the way in which we handle your personal data, we kindly ask you to contact us first and express your concerns. After you contact us, we will investigate your complaint and provide you with our response as soon as possible (no later than 30 days). If you are not satisfied with the outcome of your complaint, you may have the right to lodge a complaint with your local data protection authority.

8. Data Retention

We retain SMS-related personal data only as long as necessary to:

  • Operate the SMS program

  • Fulfill transactional obligations

  • Comply with legal, tax, and regulatory requirements (including alcohol-related laws)

If you opt out, your number will be retained solely for compliance and suppression purposes, ensuring no further marketing messages are sent.

9. Data Security

We implement physical, technical, and administrative safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

No system is completely secure, but we follow industry best practices and compliance standards to mitigate risk.

10. Opting Out from SMS Communications

You may opt out of receiving SMS communications from us at any time. To stop receiving SMS messages, reply STOP to any message you receive from us. After you send STOP, you will receive a one-time confirmation message confirming that you have been unsubscribed. You will no longer receive SMS messages from that number unless you opt back in. STOP applies only to this SMS program and does not affect other subscriptions or communications unless separately opted out.

You may also opt out by contacting us directly using the contact information provided in this policy. Please include your mobile phone number and a request to opt out of SMS communications. Message and data rates may apply. Message frequency may vary.

If you need assistance, please contact us directly or send us an SMS message HELP.

Please note that transactional messages may still be sent when legally required. 

Wireless carriers are not liable for delayed or undelivered messages

11. Updates to This Policy

We may update this SMS Privacy Policy periodically to reflect changes in:

  • Our SMS program;

  • Applicable laws;

  • Carrier or regulatory requirements; or

  • Alcohol-marketing compliance standards

Updated versions will be posted on our website with a revised “Last Updated” date.

12. Contact Us

If you have questions or concerns about this SMS Privacy Policy or how we handle your personal data, you may contact us at:

Email: support@tearsoftheleft.com
Contact form: https://www.tearsoftheleft.com/contact

Our full Privacy Policy is available at: https://www.tearsoftheleft.com/privacy-policy